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ABOUT HRICANE BRAND STORY

Hricane was established in 2004, it has been developing for 15 years. Especially in the field of musical instrument manufacturing. Hricane has continuously broken through the tradition, committed to innovation and creating an independent Musical Instrument Brand. We specialize in researching, manufacturing and marketing from standard to professional grade high quality brand musical instruments, but Great Prices, anyone to play. Each Ukulele and Guitar is finely hand crafted using the highest grade, well-seasoned wood and scaled to produce a perfect intonation. We aim to create new experiences in music and performance, and have brought the enjoyment of musical performance to many people all around the world.

The company has an independent musical instrument manufacturing factory(Yongda Musical Instrument Factory of Huizhou City, Guangdong Province) . The factory machinery manufacturing facilities are fully equipped, and each step of the manufacturing process has undergone strict manual inspection and control, so that the traditional craftsmanship of the older generation can be promoted and passed down.

Hricane Brand Story

BRAND CONCEPT

Why does Hricane company transform itself into a brand and take the brand route? Although the company has been established for 15 years, the "HRICANE" brand was founded in 2016, focusing on the manufacturing of high quality Ukulele and Guitar. Previously, the Betdaq E-Commerce Co., Ltd company has been committed to the development of a wide range of Amazon business, such as 3C, household items, outdoor sports equipment, musical instruments and so on. The rhythm of life that is suffocating which has to make people happy when they are free, listen to a favorite music, if you can play a song in person, more troubles are gone. “Hricane” takes its own brand route and uses the original craft experience to create hricane's own brand craft, inheriting hricane's own brand spirit---”Life is a music, Where there is music, there is HRICANE”.

Hricane's dreams and pursuits are always thinking how to make a high-quality Ukulele and Guitar better, being explore, how to face the true desire of Ukulele and Guitar lovers, and hope to make a new interpretation of the ukulele and the guitar itself.

At present, the quality of the products in the market is uneven, the low-priced and inferior Ukulele and Guitar are filled with the “true folk” songs in people's hearts. But when you really get a Ukulele and Guitar at a low price, do you really find a musical instrument that suits you? and Hricane contributes to making more Ukulele and Guitar lovers and musicians at a price that is more affordable to play for pleasure.

Hricane Brand Story

BRAND CORE

Joyful. Soul. Share

Joyful - Ukulele and Guitar means "Joyful Sound". It can make musicians and non-musicians to experience indescribable joy that comes from playing an instrument.

Soul - Music has restorative properties. The sounds Ukulele and Guitar creates invites a happy feel and relaxes, makes you forget about the troubles and pressures of life, thereby improving your mental health and healing your mind, so it is like a Soul Doctor.

Share - Ukulele and Guitar is an incredibly social instrument, it's fun and friendly. Anyone, Anytime, Anywhere can play this instrument, so it is a music share, happy share.

BRAND CULTURE

The shaping of any brand is inseparable from the polishing of time and the sublimation of culture. Most of other musical instrument brands, Hricane focuses on products, so we are thinking about how to combine music and life in the quality, workmanship and ultimate pursuit of Ukulele and Guitar products.

How to integrate Hricane into your Life, bring happiness to people and become a good partner of life. When you are physically and mentally exhausted in a fast-paced life, you can have a Hricane ukulele or guitar and let it take your troubles away. I also hope to express a life attitude, let Hricane become a kind of culture, a kind of relaxed and enjoyable, enjoy life, and enjoy the taste that music brings us to a good yearning and pursuit.

“Hricane's brand spirit lies in Life is a piece of music, Where there is music, there is HRICANE”.

Hricane Brand Story

HIGH QUALITY HAND-MADE CRAFTMANSHIP

[Craftsmanship] - Hricane always keeps high requirement in making musical instruments. A high-end Ukulele and Guitar must reach the standard of precise and perfect craftsmanship, sweet sound, comfortable grip and lasting stability. It really needs to pay great effort to reach these standards.

[Material Selection] - Hricane is very careful when screening wood screen, and then let them expose to air and dry naturally. Finally, the useless material should be eliminated. And matching the filtering material and send them to dry & wet room, to process them artificially.

[Hand Feeling Process] - Hricane Ukulele and Guitar hand feeling is very good. Well hand feeling is the key to a good musical instrument, which is reflected in smooth feeling and suitable thickness handle, ultra comfortable chord distance, gliding fret and comfortable strings. The distance of fingerboard to string is perfect.

Hricane Brand Story
Hricane Brand Story
Hricane Brand Story
Hricane Brand Story
Hricane Brand Story
Hricane Brand Story
Hricane Brand Story
Hricane Brand Story
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